If you're recording narration, do that first! It is MUCH easier to animate your PowToon to suit your narration, than to try and pace a voice-over to match an existing video.I knew what the text said because I wrote it, so I was reading much faster than a user, and not leaving nearly enough time for each part. When you create a video you become so close to the whole thing that it becomes impossible to judge how long each screen or section should last - I ended up adding several seconds on to some of my screens for the video above, based on feedback after previewing a draft on Twitter. It's vital that the video zips along, but essential that people can absorb each piece of information before it moves on. Get someone else to check the timings.It's not about how much you like a particular style, it is - as ever - all about your intended audience. The little animated figures may be appropriate in some contexts and not in others, for example. Some of the styles and options in PowToon are really nice but may not suit what you're trying to say.

This may sound obvious but it bears repeating - choose the visual style that best expresses the information and the message you're trying to get across.

Choose the style of PowToon that suits the story you're trying to tell.

Your PowToons still need to a) hit the ground running with no long intros, b) cover the BENEFITS of what your service does rather than list the features, c) be as short as possible without losing the meaning or value - under 2 minutes is best otherwise people will simply switch off before the end, and d) they need to work without sound as well as with sound, so if you have narration try and get some text on the screen to cover the key points too.

T he other rules about making good videos still apply! PowToon makes it easy to create very engaging content, but that doesn't mean the videos can exist in a vacuum separate from the usual good practice.Having now used it a lot in the last month, here are some tips for creating a good PowToon video.

How to use powtoon